Started With a Simple Question
CanvasLoom started in 2019 when our founder, Lena Morris, stood in front of a full wardrobe and realised she had nothing to wear. Not because she owned too little, but because she owned too much of the wrong things. Thirty fast-fashion items, worn twice each, and none of them felt right.
She spent six months visiting textile mills in France and Belgium, factories in Portugal, and speaking to the people who actually make clothes. What she found was a gap: beautiful craft, fair pay, and traceable materials all existed. They just were not being offered together at a price people could say yes to.
CanvasLoom is her answer to that gap. Every piece starts with a single question: would you still want to be wearing this in ten years? If yes, we make it.
"The best wardrobe is a smaller one. We exist to help you build it."
Lena Morris, Founder
Our Values
Honest Pricing
We publish our full cost breakdown for every product. You see exactly what you pay for: materials, labour, logistics, and our margin. Nothing is hidden.
Radical Transparency
Every garment carries a tag linking to the specific mill and factory that made it. You can trace the thread from field to finished item.
Fair Wages Always
Every factory partner pays at least 2.2x the local living wage. We audit annually, publish the results, and walk away from any partnership that falls short.
Designed to Last
We design for repairability, not obsolescence. Every item comes with a care guide and lifetime repair service, free of charge for the original owner.
Less Impact, More Intention
The fashion industry is one of the world's most polluting. We accept our role in that and work every day to shrink it. Our targets are not marketing language. They are audited, published, and tied to our supply contracts.
- 100% certified natural fibres: GOTS cotton, OEKO-TEX linen, RWS merino wool
- Plastic-free packaging: recycled cardboard and compostable tissue paper
- Carbon neutral shipping, offset via Gold Standard reforestation projects
- 1% of revenue donated to regenerative agriculture programmes
- B Corp certified since 2022, with a score of 88.4
Natural fibres, certified and traceable
B Corp impact score (industry avg: 55)
Trees planted through customer orders
Plastic packaging. Forever.
Our Manufacturing Partners
We work with five family-run workshops, all within 200 miles of Lisbon and Porto. Every one has been visited in person by at least two people on our team.
Atelier Branco
Porto, PortugalSpecialising in outerwear and structured garments. Family business since 1971, currently run by the third generation. GOTS and Fair Wear Foundation certified.
Confecoes Ribeiro
Guimaraes, PortugalMasters of knitwear and jersey. Solar-powered factory, closed-loop water system, and a living wage policy implemented in 2014 ahead of any legal requirement.
Maroquinerie Lenoir
Lyon, FranceOur leather goods partner. Vegetable-tanned leathers sourced from LWG Gold-rated tanneries. Each bag, wallet, and belt is cut and stitched by the same craftsperson.
Press & Recognition
Vogue
Elle
The Guardian
Forbes
"CanvasLoom is the rare fashion brand that can say 'we make less' and mean it as a point of pride. The quality is exactly where the price suggests."
Vogue, May 2025"In a market saturated with greenwashing, CanvasLoom publishes the receipts. Their supply chain transparency is among the best we have seen from any brand, at any price."
The Guardian, March 2026