
Halden Freight, a Salford logistics software firm
Selling to everyone and winning no one. We narrowed the offer to mid-size hauliers and rebuilt the brand and sales story around it.
Senior strategists and designers working with founders for weeks, not quarters.
4.9 from 38 founder reviews, 61 engagements since 2017
Each practice is led by a partner. Most clients start with one and pull in a second when the first lands.
Who you are for, what you do better than anyone else, and the sentence that says so.
Identity, voice and a system your team can run without us the week after we leave.
Strategy and design for the thing customers touch, from first prototype to launch.
Channel, pricing and funnel work, tested in small bets before you spend big.
We are six people who have run companies, not only advised them. We take few clients, so each gets a partner every day.

The partner you meet on the intro call is the partner in your workshops, your review and your handover. No pitch team, no bench.
Shared with permission. Figures are from the clients' own reporting twelve months on.

Selling to everyone and winning no one. We narrowed the offer to mid-size hauliers and rebuilt the brand and sales story around it.

Strong downloads, weak retention. We redesigned onboarding and repriced the premium tier, testing each change on live users first.
hours of senior partner time spent with clients last year
A tight loop keeps the work honest and your costs known.
Thirty minutes with a partner. We tell you plainly if we are the right fit.
Customer interviews, data and a working session with your leadership team.
Strategy, design and prototypes made together, reviewed weekly.
A playbook, a launch plan and a check-in at 90 days.
They told us what to stop doing. That was worth more than any deck.
Same partner in every meeting. No hand-offs, no surprises on the invoice.
Eight weeks, and our team could run the new brand alone on day one.
Three partners, each leading two practices, all hands-on.
Partner, positioning and brand
Partner, growth
Partner, product design
Thirty minutes, no slides. Tell us where you are stuck and we will say whether we can help. We reply within one working day.